Bruder vor Luder

Constantin Film

Content Campaign
2.5 million views
111,000 likes

Goal

The Lochis are Germany’s most famous YouTube twins. “Bruder vor Luder” was their first feature film. But how were fans of the YouTubers going to be convinced to pay money for a cinema ticket? The goal of this YouTube series was to give fans of the twin YouTubers a peek at the movie.

Realisation

We developed and produced a four-part YouTube series where the Lochis gave their fans a look into the production of their film posted on their YouTube channel. We took the familiar visual language and style of the YouTubers and created an online extension of the film that would appeal to fans and get them excited about its release.

Results

2.5 million views
111,000 likes
4,900 comments

Services provided

Consulting, conception, production

Client

Constantin Film