my2in1

Microsoft

Online-Commercials
3 products 3 target groups 3 spots

Goal

With 2in1, Microsoft and Intel have established a new generation of mobile devices that combine the best of both worlds, i.e. laptops and tablets. In three spots for three devices of different price ranges, three completely different online audiences were addressed.

Realisation

“I gladly take challenges and am not afraid of falling,” says Christian Hundertmark, designer, street artist, and extreme athlete. In three authentic documentary spots, we follow three very different protagonists who combine multiple personalities into one person with fluid boundaries between family, work, and their passion. Each testimonial was designed for a specific target group and either for the Surface Pro, the Lenovo Yoga, or the Acer Switch.
The spots show Christian Hundertmark, Naya Isso, and Benedikt Böhm no longer know any limits thanks to Microsoft 2in1 devices.

Video Naya Isso

Video Benedikt Böhm

SERVICES PROVIDED

Conception, production

Agency

Wunderman

Client

Microsoft · Intel

Gallery

008 Microsoft | Benedikt Böhm und sein 2in1 DSC_1006 DSC_1205 HP2C4331 Microsoft | Naya Isso und ihr 2in1