3 products 3 target groups 3 spots
With 2in1, Microsoft and Intel have established a new generation of mobile devices that combine the best of both worlds, i.e. laptops and tablets. In three spots for three devices of different price ranges, three completely different online audiences were addressed.
“I gladly take challenges and am not afraid of falling,” says Christian Hundertmark, designer, street artist, and extreme athlete. In three authentic documentary spots, we follow three very different protagonists who combine multiple personalities into one person with fluid boundaries between family, work, and their passion. Each testimonial was designed for a specific target group and either for the Surface Pro, the Lenovo Yoga, or the Acer Switch.
The spots show Christian Hundertmark, Naya Isso, and Benedikt Böhm no longer know any limits thanks to Microsoft 2in1 devices.
Video Naya Isso
Video Benedikt Böhm
Microsoft · Intel