The 3 online pre-rolls to advertise the 2in1 devices from Microsoft and Intel were to be intriguing enough to keep users from skipping the spots after the first five seconds.
What do an egg toaster, an e-bike, and mop slippers have in common? They are all 2in1, just like the Surface Pro 3 or the Lenovo Yoga. Our three humorous spots put the focus on story, quirky characters, and an unusual first five seconds. Using gadgets like an egg toaster we show that 2in1 devices simply are the clever alternative to tablet or laptop. The 30-second spots were primarily used as pre-roll videos on YouTube and MyVideo to motivate users to keep watching and finally to click the links.
Consulting, conception, production