Feuer504

Properly promoting EURO 2016

Munich/Upper Bavaria Chamber of Commerce

Content-Campaign
185,000 users reached
1,400 website clicks

Goal

Inform SMEs and marketing managers before the European Football Championship 2016 how to handle UEFA trademark rights when advertising during EURO 2016 or organising a public screening.

Realisation

Small but powerful: we used 8 cinemagraphs as GIFs on Facebook and Instagram to address labour-, marketing-, and football-related topics in visual short stories and created proper “scroll stoppers” for the two social media channels.

The activating cinemagraphs were actively promoted within the target audience and strengthened user flow to the clients website offering more detailed information about the advertising rules.

Tippkick, Airpump & Fan

Tipkick-GifLuftpumpeVentilator

Results

185,000 users reached
1,400 website clicks

Services provided

Consulting, design, production, distribution

Images

IHK_Ventilator IHK_Tippkick IHK_NewtonPendel IHK_Müll IHK_Feuer IHK_Copy