Your idea’s inside you
1 Product Film
With the slogan “Your idea’s inside you and together it’ll be great!” Microsoft sought to reach the “whole family” on social networks and take them to an Office365 landing page. There, users would learn just how easy it is to work on and share documents and photos with Office.
What better use for Office365 than creating a huge work of art with the family? We produced two teasers for the two social networks Facebook and YouTube designed to make users curious enough to click to the Office365 website. The teasers show a slightly off-kilter linking of Office365, colour, and skating. Only the product film on the website solved the mystery presented in the teaser and the story linking between product information, fun, and emotional appeal showed what Office365 really stands for. Both online teasers and the product film present a modern, networked world where every contact is just a click away!